FIFA Women’s World Cup 2023 | Branding, Match Ball, Host Selection

Including National Teams of Women’s for FIFA Football Championship. FIFA Women’s World Cup Organized by FIFA. International Federation of Association Football Championship was Hosted By Merging Two Countries.

FIFA is only one championship including multiple confederations containing Asian Confederation and Oceania Confederation. Every 4 years the Federation organizes the Championship of the Football League.

Prize Pool

FIFA already announced the $110 million of total prize for the FIFA Championship. Compare to the previous year data ($80 million), this time comes with big bunch.

Previous Year 2022 FIFA Championship gives Prize to National Association but, At This Time of 2023 FIFA World Cup Prize will be given to Individual Player.

Host Selection

To host the FIFA World Cup 2023, 9 countries show interest including Argentina, Australia, Brazil, Bolivia, Colombia, Japan, South Korea, South Africa, and New Zealand.

South Korea and North Korea show a joint bid where New Zealand and Australia also show a joint bid.

Australia and New Zealand Got Highest Vote In Round 1 (22 Votes).

Marketing

A) Branding

Branding Responsibility gives to Toronto based studio of public address and Los Angeles Based Works Creative Agency,

“Beyond Greatness” Is Slogan for 2023 FIFA Women’s World Cup.

B) Ticketing

Data says that approximately 1.4 Million Tickets Sold On 19 July and 20,000 free Tickets will Be Sponsored by Sponsor Xero.

C) Match Ball

Federation Give Ball Name “OCEAUNZ” The Tournament By Adidas, Oceania Name based on Geographical Location of Australia and New Zealand.

The “OCEAUNZ” has same ball technology which is used in FIFA 2022 ball in Qatar FIFA World Cup.

Conclusion

The FIFA World Cup is hosted by AU and NZ in which lots of sponsorships and branding are included. FIFA world cup is biggest league in the world.